After more than 30 years as a designer and branding consultant, Jonathan Fisher has developed an instinct for what matters and what doesn’t when it comes to finding a brand’s core essence. The BrandExtract founding partner and chairman have shaped the firm’s brand methodology, which focuses not on a brand’s unique selling proposition, but rather on its customer-relevant promise measured against the competition and company strength.
He has applied this branding process in working with internal, external, HR, IT, and IR communications groups to design and implement complete brand transformation programs, for both startups and Fortune 100 giants across the country.
Jonathan is a graduate of Texas Tech University. Prior to founding BrandExtract with Bo Bothe in 2005, he started Fisher Creative in 1994, where he established a place in Houston as a thought leader focused on building integrated brand communications. Jonathan’s work stretches across numerous industries and 250+ companies giving him an extremely broad perspective for solving all types of brand challenges.
A lifelong believer in the compounding effect of doing good, Jonathan devotes his time outside of work to various organizations. His board service includes Emeritus status with Literacy Advance of Houston, The Branch School, Houston Community ToolBank, and Houston Philanthropic Society.