A seasoned expert in brand strategy, Laura Paddock is adept at crafting a message that communicates what a brand truly represents. Over the course of her 20+ years as a strategist, she has helped 100+ companies ranging from Fortune 500 and mid cap to start up to unify their corporate communications and tell their story both internally and externally.
Laura has cycle-tested experience aligning ethics and sustainability campaigns with corporate values, and is passionate about the importance of ESG reporting for creating value and improving lives. She believes in using ESG as an invaluable tool in managing corporate risk, while positively contributing to global sustainability efforts.
Always eager to learn more, she commands ever-growing knowledge on the latest trends in ESG reporting, and has earned her International Sustainable Business (ISB) certification from the International Association for Sustainable Economy (IASE). She continues to seek out opportunities for further education in ESG to build her mastery over the medium and its utility to create long-term value for companies.
Prior to Axiom’s merger with BrandExtract, Laura spent 17 years leading Axiom’s brand strategy, positioning and messaging initiatives. During this time the firm earned the industry’s highest accolades for strategy and creative from the American Marketing Association, the Business Marketing Association, the American Advertising Federation and more — including winning Agency of the Year in 2014 and 2021.