Best Foot Forward
Crestwood Equity Partners LP had recently established their first-ever sustainability department, which was hard at work evaluating the company's performance on environmental, social and governance standards. But to further incorporate sustainability into their business and their brand, they needed a way to tell their story to customers and stakeholders. Enter BrandExtract.
As one of the first companies in the midstream sector to pursue sustainability reporting, Crestwood needed a way to communicate all of its data easily and visibly. Our designers and developers built both web and print versions of the report, allowing Crestwood to tell their story using dynamic graphics and interactive features. The report elevated their transparent relationship with stakeholders, and positioned Crestwood as an innovative thought leader in ESG reporting.
- Spring, TX
- Services Offered
At The Forefront
We started by assessing how ESG reporting built upon Crestwood's powerful brand: As leaders in the midstream industry, they had the opportunity to be a major force for growth and change among peers. Building on this idea of growth, we developed the fresh look and feel of the inaugural report, along with its theme, "Growing Through Connections." We wanted Crestwood to have a cutting-edge report that allowed for flexible adjustments, and we did just that.
Using the data Crestwood had collected, our team got to work creating in-depth content outlines that told the story of Crestwood's pursuit of sustainable growth. This included vision statements about the future of the company, explanations of their approach to ESG, and case studies reflecting the massive amount of effort that went into improving environmental procedures. We carefully maintained visual and stylistic consistency across the web and print versions of the report to ensure that both versions contributed to a strong unified message.
The Whole Story
Equipped with a comprehensive website to report their results, and a white paper highlighting their key outcomes, Crestwood could proudly display all their hard work in ESG strategy and data collection. The company told the story of its growth over the previous three years, highlighting where they had made major progress in emission reductions and risk assessment. The site also communicated specific results via slickly-designed infographics, communicating vast amounts of data in a digestible format for stakeholders.
Taking the Lead
The final versions of the digital and print reports reflected a bold midstream industry leader ready to take on serious challenges in ESG. It became a flagship platform for expressing Crestwood's long-term commitment to growth and sustainability, and communicated a transparency towards stakeholders that strengthened Crestwood's brand integrity.
Using what they learned from their inaugural report, Crestwood has refined and innovated upon their reporting strategy each subsequent year. We've continued to support them in their reporting process every year since, and together we're bringing their ESG strategy to life. Crestwood is now an industry leader in both their corporate and ESG strategies, and their success elevates the standard of ESG reporting among their peers.
Results and Outcomes
Crestwood's brand vision for sustainable growth
transparency for stakeholders with a comprehensive report
as an industry thought leader for sustainability